Knowledge base | mouseflow

Coremetrics Integration

With Mouseflow, it's easy to push in data from third-party services to extend the native segmentation/filtering capabilities.

To integrate with Coremetrics, we can push up the cm_mmc (Coremetrics) URL parameter with Mouseflow. This integration makes use of our Custom Variables feature. Just replace your tracking code with the snippet below.


<script type="text/javascript">
    function getParameter(sname) {
        var params ="?")+1);
        var sval = "";
        params = params.split("&");
        for (var i = 0; i < params.length; i++) {
            temp = params[i].split("=");
            if ([temp[0]] == sname) { sval = temp[1]; }
        return sval;

    // Mouseflow tracking code
    window._mfq = window._mfq || [];
    (function() {
        var mf = document.createElement("script"); mf.type = "text/javascript"; mf.async = true;
        mf.src = "//";

    if (window.location.href.indexOf('cm_mmc') > -1) {
        var cm_mmc = getParameter('cm_mmc').split("-_-");
            ["setVariable", "coremetrics_vendor", cm_mmc[0]],
            ["setVariable", "coremetrics_category", cm_mmc[1]],
            ["setVariable", "coremetrics_placement", cm_mmc[2]],
            ["setVariable", "coremetrics_item", cm_mmc[3]]);

You can now filter the recording list by any of the coremetrics_X variables. Pick a variable as the key and enter a value for the ID, accordingly.