Knowledge base | mouseflow

Heatmaps and Friction

On your heatmap list, you will notice a column marked 'Friction'. This column reveals the average friction score for each page you've recorded. The average friction is an indication of how many points of frustration - or friction - your visitors face on each respective page. You can read more on the different friction types here.

Additionally, the average will show you where your visitors struggle the most and which pages need your immediate attention.

In the friction column you'll notice some pages marked in red. These are pages where the friction score is markedly above the average.

Additionally, you'll see pages marked in yellow. These are pages containing above average friction, but are likely less critical.

Each entry also offers a tooltip with links directly to relevant recordings. By clicking here, you can see exactly where each visitor struggled and identify points of friction on that page.

You can even save this filtered view as a custom view to get instant notifications of users struggling on specific pages. Simply click the save icon at the top of the recording list and give the filter a name.