It's important to measure and analyze where your traffic is coming from is a critical function of online marketing. If you don’t know which campaign or link is converting your visitors into customers, then you won’t know where to focus your marketing efforts.
You can track the performance of conversions via a UTM variables contained in your links. Just click the filter icon in the top right and then select an UTM variable.
This allows you to quickly identify how successful your marketing campaigns are. Are your Twitter ads the most productive? Facebook or LinkedIn maybe? Evaluate and scale accordingly.
You can also record visitors who find your website through Google AdWords. To report on visits from Google AdWords, we can search for the "gclid" (Google Click ID) variable with the value of "*" (a wildcard). This will return all sessions from this paid source. You can instead enter "^" as the variable value to exclude all visitors referred by Google AdWords, as well.
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