Net Promoter Score (NPS®) is a way to measure how likely your userbase is to recommend your business to other people, be it friend, family or colleagues.
The way NPS® works is you first ask a question like "How likely is that you would recommend us to a friend or colleague?" and then the user picks a rating between 0 and 10, 0 being highly unlikely and 10 being highly likely.
Users are then split into three different groups:
The Net Promoter Score is then calculated by subtracting the percentage of Detractors from the percentage of Promoters, giving you a number between -100 and 100.
Promoters% - Detractors% = NPS®
If you wish to read more about NPS®, you can do so here.
When making a feedback campaign, you can add an NPS® step to your campaign like this:
You can read more about creating a full feedback campaign here.
The NPS® report is very similar to the regular feedback campaign report. You have the campaign statistics and the recent responses list just like the rest of the steps.
The interesting part of the NPS® report is the calculation graphic.
Here, you can see a breakdown of the different user groups.
And of course you can see your NPS® rating, calculated using the displayed percentages of the different user groups. If you hover your mouse over the three different user groups, you will see a tooltip displaying how many votes each score in the group has received.
You can read more about the general feedback campaign report here.