Start by logging in to your Mailchimp account and click on Campaigns in the top menu

When you have the Campaigns list up, click on the campaign you want to track (in our case it's the "Mailchimp Plugin Test" campaign we want to track)

Once you've opened up the specific campaign you want to track you can scroll to the bottom of the page where it says "Settings and Tracking". Here you can click on the "edit" button to get the screen you see in the screenshot below - and here you can activate the "Google Analytics link tracking" module.

When you’ve enabled Google Analytics link tracking all the links and buttons in your email will automatically be given a UTM variable that Mouseflow will pick up automatically. This means that when a customer clicks a CTA button in your email that leads to your site Mouseflow will not just record their visit but will also tag the recording with the information that the visit originated from that specific email.

Filter for your custom tags in...

  • Recordings - to watch the behavior of the users that clicked the email CTA

  • Heatmaps - to gather insights from the collective user experience of the email-visitors

  • Funnels - to see if the emails convert any visitors into customers

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