Google Optimize allows you to run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests.

In order to analyze the efficacy of these tests, you can use Mouseflow's suite of features to see just how each test performs.

Simply embed some JavaScript in your Optimize experiments to tell Mouseflow which variant is running on the page.


Edit your experiment variant in the Visual Editor


Click on the Add Code button < > in the top-right corner

Select Global JavaScript and enter code to tag the variant in Mouseflow.

The code above reads:

window._mfq = window._mfq || [];
window._mfq.push(['tag','variant-1']);

You replace "variant-1" with a string to describe your own variant which you can later filter for in Mouseflow.

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