With Mouseflow and Service Management Group (SMG) , capturing customer experience has never been easier! Through SMG's eTrack and Feedback Tab products you can send the link to play back a specific session directly to SMG via their JavaScript API. This allows you to see a user's response(s) in SMG's reporting platform, then link to Mouseflow to play their actual session to see its surrounding context.

What is eTrack?

eTrack lets you measure the digital user experience, so you can make sure everyday performance keeps pace with increasing expectations. As the data starts to build and insights begin to surface, it’s easier to identify the gap in behaviors between non-purchasers and highly satisfied customers. And with a strategic approach to improvement, those obstacles can quickly become bridges to conversion.

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