Within the Click Heatmap, you can find additional metrics for each link, button, and form field to help you better understand the decisions, sources and actions your users are taking navigating your website or app
Where Link Analytics appear
Link Analytics appear as a small white box that will display next to links, buttons, and form fields.
Troubleshooting: Sometimes elements are styled to look like links or buttons, but Mouseflow does not detect them as such. Read more here.
The Tooltip Menu
You can hover on the click counter for a particular element to open a menu that provides more details.
Tip: All filters applied to the Heatmap are also applied to the Link Analytics
Different metrics of the Link Analytics menu
You can see a variety of different metrics from the tooltip menu when hovering over Link Analytics.
The total number of clicks on this element expressed in both a hard count and percentage relative to all clicks elsewhere on the page.
The number of times the element has been involved in a click-rage event. You can read more about click rage here
The number of times the element has been involved in a click error.
The total number of visitors that hovered on this element, expressed in both a hard count and percentage relative to all hovers elsewhere on the page.
The total percentage of users who hovered on this element and then actually clicked on it. This helps measure hesitation - ideally, all users who hover (expressing interest) would ultimately click (making a commitment).
The total time on average than users who hover on this element take to actually click on it. This helps measure how long it takes for users to consider an element, but only if they ultimately click on it.
The total time on average than users who hover spend hovering on this element. This helps measure how long it takes for users to consider an element, regardless of whether they ultimately click on it.
This is the order in which the average user finds this element and hovers on it. For example, if the hover order is 3.2, the average user hovers on two elements and then finds this element. In other words, this is approximately the third item that they over on (relative to the other hoverable items on the page).
The total number of users who click on this element. This differs from the total click count because it focuses on unique visitors who click instead of all clicks (eliminating cases where the same visitor clicks multiple times).
Time before hover
The total time before the average user hovers on this element. This can be interpreted as the time it takes for the average user to find this element. This is a good way to measure the findability of an element, with regard to users who express interest (hover).
Time before click
The total time it takes the average user to click on this element. This is a good way to measure the findability of an element, with regard to users who commit (click).
How to interpret the information
When you are analyzing your heatmaps, it’s important to think of your overall goals. We recommend having 1-2 key goals (per page) and periodically checking the Link Analytics to ensure the website design, content, and layout supports them.
Here are some questions to consider
- Is your primary call to action (CTA) being clicked first? Second?
- How long does it take a user to find your primary call to action (CTA)?
- Are there elements that are distracting users from the elements that are most important?
- Is there a way you can A/B test certain elements to make the statistics better?
- Can you decrease your hover to click time by making your elements more intuitive?
- Should you rearrange your website so that your primary call to action or form fields are in an area where people engage the most?