Recording checkouts in Shopify

For security reasons, Shopify won't allow tracking or 3rd party javaScript in the the payment flow itself. They do however allow tracking of their 'Order-Confirmation' / 'thank-you-page' that customers land on when they have completed a purchase.

We highly recommend tracking the 'thank-you-page' as it will allow you to track customers enter and complete the checkout flow - providing an indicator of wether a transaction was successful or not.

Please note that there are 2 possible checkout flows in shopify:

however the solution is the same for both of them - Shopify only allows Tracking (and 3rd party javaScript in general) on the 'Order-Confirmation' / 'Thank-You' pages.


Setup

All Shopify users are able to install Mouseflow on their order confirmation pages, so you can track your Shopify conversions in Mouseflow.

The following guide will walk you through installing the Mouseflow tracking code on your Shopify 'thank-you-page' Pages:


1. Log in to Shopify

To get started, log in to your Shopify admin panel and click Settings in the bottom left. Select Checkout from your settings page.

Finally, under the Order Processing section paste your Mouseflow tracking code to the Additional Scripts. Remember to save your settings.

2. Open your Mouseflow account and Add Shopify to your domains

Go to Website Settings, and enter checkout.shopify.com, or your second domain, in the "Domains" field and hit tab to add it to the list. Remember to click Save.

3. Go to Advanced Settings

scroll down and click Advanced settings, then Select Regex from the Merge URLs field, and enter the following in the Pattern field:

^.*\/\d*\/checkouts\/\w*\/thank_you$ 

Note: Each visit to the thank you/confirmation page has a randomly generated URL. This is normally a problem for funnels and heatmaps (which depend on a static URL) but is mitigated in the steps above.

This allows you to track the thank you page by aggregating all possible variants that match a known pattern for that page URL into one combined URL. As such, look for ^\/\d*\/checkouts\/\w*\/thank_you$ (or if you have provided an Alias, look for that) in your funnel steps and heatmap list to study behavior on the thank you page. Shopify does not currently allow users to track the shipping and billing pages but, by filtering for users who visit the thank you page, you'll still be able to study drop-offs vs. conversions.


Hint: You can also add an alias (such as ThankYouPage) to make it easier to spot these pages collectively.

4. Enable Cross Domain Support

From here go to the Apps & Integrations menu and enable Cross-Domain Support to complete the configurations for the Shopify Checkout Pages.

You can find more information about conversion tracking on Shopify checkout pages here: https://help.shopify.com/en/manual/orders/status-tracking/customize-order-status/add-conversion-tracking

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