With Mouseflow, you can associate additional information with a session by using custom variables or tags.
A tag allows you to push a single string into Mouseflow - one piece of information like popup_fired or order_placed. In addition, there are some tags that are already set up for you.
A custom variable allows you to push a key/value pair into Mouseflow - two pieces of information like cart_value = "large" or saw_popup = "true".
- Please find our guide on setting up Tags here
- Please find our guide on setting up Custom Variables here
Use
Tags and Variables allow you to sort/filter various tools in Mouseflow based on your own data to isolate a broad segment of visitors.
Use cases
Here is a list of some of items you might want to track:
- Order Amount/Value
- Campaign ID
- Error Codes
- Search Terms
- Events (e.g. Modal Clicked, Abandoned Cart, Up-sell/Cross-sell)
Note: You cannot use this feature to store personal data or to link a session/recording with an individual user/other personal data.